⚠️
Your Ad Account Has Been Disabled
I panicked. "But I'm an EXPERT!!!!"
I told myself.
I quickly realised that keeping your ad campaign policy-compliant was only half the battle.
The other part was knowing what to do when things go wrong and then how to avoid it in the future.
Policy Compliant to Panic: my story...
From: Depesh Mandalia, Facebook Ads Expert, Agency Owner and ex-VC funded startups Chief Marketing Officer.
Dear concerned reader,
In 2015, I first encountered a policy issue, trying to personalise an ad back when t-shirt sellers were making a fortune.
It wasn't until 2019 that I lost my ad account and COULD NOT RUN ADS!!!
By this point, I was already an 'influencer' in the world of Facebook advertising and as an advisor to Facebook Europe - being 'safe' with my ad campaigns was not only expected, it was required for my agency to retain our PREMIUM status.
Having my own ad account banned was a sucker punch for sure. I felt the pain. I spent 2 hours trying to chase support on chat, figuring out what I did wrong. So many questions going through my mind.
I thought I understood policy rules - I mean, I was still seeing ad disapprovals but they're easy to fix.
Then I got the message below, despite following ALL the rules.
An Account ban? This was different. Painful. Confusing.
I run a Facebook ads community and I'm part of others so I know too well the issues Facebook advertisers like you face.
It's become background noise now when you hear comments like
"my ads disapproved I don't know why?"
"help my ad account's been shut down!!!"
or worse still
"my personal profile has been restricted from advertising too, help?!!!!"
Does any of that ring true for you?
The least exciting part of running Facebook ads is policy 'compliance'.
When I hear the word 'compliance' I think of RoboCop - I don't know why, but I picture RoboCop behind ad account and business manager bans. 🤖
I was fortunate.
This time around, the ad account was restored within a few hours of appealing. Turned out it was a mistake from Facebook.
But for the many tens of thousands of advertisers hustling every day trying to make a decent living that's not the case.
I dug deeper.
I wanted to know WHY were people getting banned - was it simply Facebook glitching like it did on my account?
After very many audits for our clients and stories from my community I found something which shocked me.
1) Around 10% of ad accounts were ACCIDENTALLY banned and were able to recover fast!
2) Of the remaining 90%, the majority (around 4 in 5) HAD NO IDEA they did something wrong!!
3) About 1 in 5 of those that received some kind of ban did it knowingly.... naughty!
I realised that Facebook's own ads policy website, which is freely available for you to read, is SO difficult to understand and make sense of for a business owner and advertiser.
I was fortunate.
This time around, the ad account was restored within a few hours of appealing. Turned out it was a mistake from Facebook.
But for the many tens of thousands of advertisers hustling every day trying to make a decent living that's not the case.
I dug deeper.
I wanted to know WHY were people getting banned - was it simply Facebook glitching like it did on my account?
After very many audits for our clients and stories from my community I found something which shocked me.
1) Around 10% of ad accounts were ACCIDENTALLY banned and were able to recover fast!
2) Of the remaining 90%, the majority (around 4 in 5) HAD NO IDEA they did something wrong!!
3) About 1 in 5 of those that received some kind of ban did it knowingly.... naughty!
I realised that Facebook's own ads policy website, which is freely available for you to read, is SO difficult to understand and make sense of for a business owner and advertiser.
My team were sitting on an easy to follow checklist that we'd been using and updating for years...
If keeping your business manager, ad account, page, landing pages and ads are important to you then take a moment to see if you're doing the right things to remain compliant.
Because if you don't, Facebook is cranking up the punishments on Facebook marketers like you that are trying to generate high profits and revenue for yourselves or for clients, but miss out on some really important compliance elements.
The Ads Policy Compliance Checklist is about us giving up one of our agency secrets to give you the same checklist we use when launching campaigns, scaling or auditing to stay Facebook compliant.
The feedback from customers was great - even though they could learn it for free, and through trial and error, customers loved the simplicity and to-the-point checklist.
Not hours of watching videos, taking notes and learning but get-started-now kind of advice and guidance, from an agency that's spent tens of millions safely for very many years.
Ads policy compliance, just like learning laws related to selling online, contracts and other things are left to lawyers, who has time to learn compliance inside out?
(ok my me and my team, but it's also our day job!)
So I decided I would share this for the lowest investment possible, to allow as many of the 10 million+ advertisers on Facebook to benefit from this, too.
Interested in keeping your campaigns compliant?
And in knowing what to do when things go wrong?
(and often it's not your fault either so it's important to know the best route for fast recovery!)
If so, read on...
If keeping your business manager, ad account, page, landing pages and ads are important to you then take a moment to see if you're doing the right things to remain compliant.
Because if you don't, Facebook is cranking up the punishments on Facebook marketers like you that are trying to generate high profits and revenue for yourselves or for clients, but miss out on some really important compliance elements.
The Ads Policy Compliance Checklist is about us giving up one of our agency secrets to give you the same checklist we use when launching campaigns, scaling or auditing to stay Facebook compliant.
The feedback from customers was great - even though they could learn it for free, and through trial and error, customers loved the simplicity and to-the-point checklist.
Not hours of watching videos, taking notes and learning but get-started-now kind of advice and guidance, from an agency that's spent tens of millions safely for very many years.
Ads policy compliance, just like learning laws related to selling online, contracts and other things are left to lawyers, who has time to learn compliance inside out?
(ok my me and my team, but it's also our day job!)
So I decided I would share this for the lowest investment possible, to allow as many of the 10 million+ advertisers on Facebook to benefit from this, too.
Interested in keeping your campaigns compliant?
Interested in keeping your campaigns compliant?
And in knowing what to do when things go wrong?
(and often it's not your fault either so it's important to know the best route for fast recovery!)
If so, read on...
Prevention is better than CURE.
We created the Ads Policy Launch Checklist training to share our ongoing knowledge on how to stay compliant and what to do when things go wrong.
The instantly accessible, online portal contains downloadable checklists and instructions for you to audit what you have now and to stay compliant.
- How to set up your assets (business manager, ads manager, landing pages) for success
- The key areas we focus on from Facebook's freely available Policy recommendations together with our own experience of using this for all types of clients in our agency SM Commerce which generates $50M+ in revenue a year for clients (which means we run a LOT of ads)
- Bonus: a simple one-page checklist to use as a print-out reference guide once you've understood the key elements
- Bonus: Our recommended approach once the inevitable (for many) business manager, ad account or ad gets banned or disapproved.
From a limited time only, save 87% OFF the full price ($197)
note: no guarantee is offered on avoiding issues with Facebook as their decisions are theirs alone. This guide will help you understand the main reasons we avoid for failing Facebook's ad compliance test and what to do about it
What's Included
ONLINE PRODUCT
Enjoy immediate online access to the complete Ads Policy Launch Checklist, via mobile, tablet, laptop or desktop anywhere and anytime!
DOWNLOADABLE PDF
Download and use the Ads Policy Launch Checklist whenever you need it, share it with your team to create internal sign-off and check processes.
Designed For
AGENCIES
Keep client accounts active via our audit checklist process and build them into your client management SOPs.
BUSINESS OWNERS & MARKETERS
Keep your accounts active and compliant by following the same process we use for businesses we support.
CONTRACTORS & FREELANCERS
Protect yourself from potential client issues by following best practice processes with your clients.
Works For
E-COMMERCE & LOCAL ADS
Our processes look at the entire funnel to ensure your campaigns, ads and landing pages remain compliant.
DIGITAL PRODUCTS & SERVICES
Digital products and services are under even more scrutiny so use this to stay as compliant as you can.
AFFILIATES
Use our best practices and audit process to keep your ad account and important, your offers, compliant.
Can you afford to lose your revenue-generating ad account? 🤕
The Ads Policy Launch Checklist
From a limited time only, save 87% OFF the full price ($197)
note: no guarantee is offered on avoiding issues with Facebook as their decisions are theirs alone. This guide will help you understand the main reasons we avoid for failing Facebook's ad compliance test and what to do about it
You Can Trust Our Experience
SM Commerce (SMC) is a Facebook Advertising agency working with high-growth clients to scale faster and more efficiently. SMC is also a Facebook Preferred Marketing Partner with Premium status.
Founded in 2010, we started off as affiliates running travel offers generating over £10M in merchant revenue before focussing on Ecommerce and eventually in 2017 becoming an exclusive Facebook ads agency.
Founder, Depesh Mandalia has 15+ years experience in the online marketing world.
As part of our mission to help improve Facebook advertising results for over 100,000 people, this training guide is aimed to reduce the stress and anxiety of operating your ad account and prevent ad account bans and issues.
Depesh Mandalia, Founder SMC
"You ever think 'I wish I'd known this sooner?!' well that's why I decided to share our reference documents and audit sheet to help others avoid the stress of losing their ad account to take action BEFORE that happens."
Copyright © SM Commerce 2021. All Rights Reserved.
E: hello @ SMCommerce.co.uk
Important note: SM Commerce cannot and does not warrant that your business will not be impacted by Facebook's decisions. SM Commerce is not owned or affiliated with Facebook Inc. and SM Commerce is not responsible for Facebook's or your actions which may results in loss of business, loss of revenue and/or loss of assets related to Facebook advertising. The training is intended as educational advice and your interpretation of it is your sole responsibility.